2013 ALTO AWARD WINNERS SHOWCASE EXCELLENCE
Excellence in Alberta tourism was celebrated October 28 with the presentation of the 2013 Alberta Tourism Awards, known as the “Altos”, by Tourism, Parks and Recreation Minister, Dr. Richard Starke.
2013 ALTO AWARD FINALISTS ANNOUNCED
Excellence in Alberta tourism is being celebrated with the announcement of finalists in the 2013 Alberta Tourism Awards (Altos).
View the finalists...
Quinton Crow Shoe named 2013 Alto Ambassador
The Alberta Tourism (Alto) Awards Committee has named Quinton Crow Shoe, marketing and events coordinator at Head-Smashed-In Buffalo Jump, as the 2013 Alto Ambassador, recognizing him as an exceptional Albertan who has made an outstanding contribution to the province’s tourism industry.
As a young boy, Quinton Crow Shoe watched cars speed through his community on the Piikani Nation reserve and he’d wonder how he could coax them to stop and learn more about his people. This early desire to share his culture led to a lifetime of creating authentic aboriginal experiences in Alberta for tourists from around the globe.
As marketing and events coordinator at Head-Smashed-In Buffalo Jump, Crow Shoe tells the story of one of the world’s oldest and best preserved buffalo hunting sites to 65,000 visitors a year. More than 2.5 million tourists have visited the UNESCO World Heritage Site since it opened in 1987.
2013 ALTO AWARD CATEGORIES
Alto Award applications were accepted in the following categories:
Alberta Pride: The Alto Alberta Pride Award was created to recognize a business or organization that captures the essence of the Alberta experience. What is the Alberta experience? It could be what your guests do when they arrive or how they feel when they leave. It could be a vacation experience that’s unique to the province or it may be that your guests perceive Alberta as a very special place.
Marketing Excellence: The Alto Marketing Excellence Awards recognize creative marketing campaigns that encourage travel to, and within, Alberta. Emphasis is on original and effective campaigns that push the boundaries of common current practices and result in greater than expected return on investment. The Marketing Excellence Awards are based on campaign or project budgets:
Marketing Partnership: The Alto Marketing Partnership Award recognizes partnerships of two or more organizations exhibiting exceptional achievement in tourism marketing and who demonstrate the success of working together.
Service Excellence: The Service Excellence Alto Award honours an organization in the tourism industry that demonstrates a commitment to service excellence, delivering outstanding customer service to their visitors, employees, suppliers and other stakeholders.
Sustainable Tourism: The Sustainable Tourism Alto Award honours organizations that meet the needs of visitors and local communities while protecting and enhancing the environment. The management of resources focuses on maintaining environmental sustainability, and social and cultural integrity while contributing to the overall well-being of the local community. NOTE: Application form will be posted shortly.
Tourism Community of the Year: The Alto for Tourism Community of the Year is designed to acknowledge a collective and successful effort on the part of a community to work together to promote or support tourism. Organizations, civic groups, agencies and municipal governments are encouraged to apply on behalf of their municipality.
Tourism Media: The Alto Tourism Media Award recognizes that high standards of travel writing benefit both the tourism industry and travellers. This competition is open to all journalists who have published/produced a tourism-oriented piece that showcases Alberta. Entries will be accepted from the following media: newspaper; magazine; photographer; journalist; broadcast; and Web writer.
2013 ALTO AWARDS SPONSORS