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Alto Awards

2014 ALTO AMBASSADOR AWARD APPLICATIONS

Note: Applications for the 2014 Alto Ambassador closed May 23.

The Alto Ambassador Award, selected by the Alto Committee, and endorsed by the Alberta Strategic Tourism Council, recognizes an exceptional Albertan who has made an outstanding contribution to the provincial tourism industry. This individual is a role model who has consistently demonstrated leadership throughout his or her career. Read more...

2014 ALTO AWARD CATEGORIES

The Alto Awards recognize individuals and organizations committed to enriching Alberta’s tourism industry and who by their actions inspire others and demonstrate what can be achieved by working together.

The Alto Awards will be presented in nine categories, and to the 2014 Alto Ambassador, at the Alto Awards gala, October 20, 2014, in conjunction with the 14th annual Travel Alberta Industry Conference in Banff, October 19-21, 2014.

Alto Award applications are now being accepted in the following categories:

Alberta Pride: The Alberta Pride Alto Award was created to recognize a business or organization that captures the essence of the Alberta experience. What is the Alberta experience? It could be what your guests do when they arrive or how they feel when they leave. It could be a vacation experience that’s unique to the province or it may be that your guests perceive Alberta as a very special place.

Marketing Excellence: The Marketing Excellence Alto Award(s) recognize creative marketing campaigns that encourage travel to, and within, Alberta. Emphasis is on original and effective campaigns that push the boundaries of common current practices and result in greater than expected return on investment. The Marketing Excellence Awards are based on campaign or project budgets:

Marketing Partnership: The Marketing Partnership Alto Award recognizes partnerships of two or more organizations exhibiting exceptional achievement in tourism marketing and who demonstrate the success of working together.

Service Excellence: The Service Excellence Alto Award honours an organization in the tourism industry that demonstrates a commitment to service excellence, delivering outstanding customer service to their visitors, employees, suppliers and other stakeholders.

Sustainable Tourism: The Outstanding Sustainable Tourism Alto Award honours organizations that meet the needs of visitors and local communities while protecting and enhancing the environment. The management of resources focuses on maintaining environmental sustainability, and social and cultural integrity while contributing to the overall well-being of the local community.

Collaborative Tourism: The Collaborative Tourism Alto Award is designed to acknowledge a collective and successful effort on the part of a community, communities or groups to work together to promote or support tourism.

Tourism Media: The Tourism Media Alto Award recognizes that the stories of travel media share with their audiences benefit both the tourism industry and travelers. This competition is open to all media – broadcast, print and online – who have produced a tourism oriented piece that showcases Alberta.