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ALTO Winners 2013

2013 ALTO AWARD WINNERS SHOWCASE EXCELLENCE ACROSS ALBERTA TOURISM INDUSTRY

Excellence in Alberta tourism was celebrated October 28 with the presentation of the 2013 Alberta Tourism Awards, known as the “Altos”, by Tourism, Parks and Recreation Minister, Dr. Richard Starke.

“The Alto awards celebrate excellence in Alberta’s tourism industry and demonstrates our commitment to growing our province’s tourism industry,” said Dr. Richard Starke, Minister of Tourism, Parks and Recreation. “Whether attracting visitors or inviting Albertans to explore their own backyards, the finalists demonstrate the hospitality and dedication that make Alberta a must see destination. I am extremely proud of their accomplishments.”

The 2013 Alto Ambassador Award, sponsored by Calgary Airport Authority, recognizing an exceptional Albertan who has made an outstanding contribution to the Alberta tourism industry, was presented to Quinton Crow Shoe of Fort Macleod. 

Ambassador

Photo: L-R
Dr. Richard Starke - Minister, Tourism, Parks and Recreation
Quinton Crow Shoe
Mark Ruel – Authority Director, Air Service Development and Industry Relations, Calgary Airport Authority

Alto Award winners in eight other categories were also awarded:

Alberta Pride (Sponsored by Legislative Assembly Office of the Alberta Legislature):
Canadian Badlands Passion Play, Drumheller
(Finalists: Calgary Stampede; Sinister 7 Ultra, Blairmore)

Alberta Pride (Canadian Badlands Passion Play, Drumheller)

Photo: L-R
Dr. Richard Starke - Minister, Tourism, Parks and Recreation
Brian Hodgson - Sergeant-at-Arms and Director of Visitor, Ceremonial and Security Services for the Legislative Assembly Office of the Alberta Legislature (award sponsor)
Vance Neudorf - Executive Director, The Canadian Badlands Passion Play

Marketing Excellence (Up to $10,000) (Sponsored by Foundry Communications):
Tourism Jasper – “#MyJasper”
(Finalists: Babas & Borshch Ukrainian Festival, Andrew; Parkland County – “Tri-Region Tourism”)

Marketing Excellence (Up to $10,000) - Tourism Jasper – “#MyJasper”

Photo: L-R
Dr. Richard Starke - Minister, Tourism, Parks and Recreation
Mary Darling - CEO, Tourism Jasper
Zahra Al-harazi - CEO and Creative Director, Foundry Communications (award sponsor)

Marketing Excellence ($10,000 - $50,000) (Sponsored by Calgary Hotel Association):
Tourism Jasper – “Jasper Dark Sky ‘Star Correspondent’”
(Finalists: Banff Lake Louise Tourism – “Break Into Banff Social Media”; Banff Lake Louise Tourism – “Snow Days 2013)

Marketing Excellence ($10,000 - $50,000) - Tourism Jasper – “Jasper Dark Sky ‘Star Correspondent’”

Photo: L-R
Dr. Richard Starke - Minister, Tourism, Parks and Recreation
Mary Darling - CEO, Tourism Jasper
Joseph Clohessy - Past Chairman of the Board, Calgary Hotel Association (award sponsor)

Marketing Excellence (Over $50,000) (Sponsored by Brewster Travel Canada):
Tourism Calgary & Partners – “Calgary, Our Doors Are Open”
(Finalists: Calaway Park, “2013-D”, Calgary; Northlands, “K-Days”, Edmonton)

Marketing Excellence (Over $50,000)  - Tourism Calgary & Partners – “Calgary, Our Doors Are Open”

Photo: L-R
Dr. Richard Starke - Minister of Tourism, Parks and Recreation
Cindy Ady - Interm CEO, Tourism Calgary             
Michael Hannan - President, Brewster Travel Canada (award sponsor)

Marketing Partnership (Sponsored by Edmonton Airports):
Hotels Red Deer
(Finalists: Edmonton Attractions Consortia – “Edmonton Attractions Pass”; Tourism Calgary & Partners – “Right Here – Calgary’s New Destination Video”)

Marketing Partnership (Hotels Red Deer)

Photo: L-R
Dr. Richard Starke - Minister, Tourism, Parks and Recreation
Lisa Francoeur - Chair, Hotels Red Deer
Kirstin Brown - Manager, Regional Sales Development, Edmonton Airports (award sponsor)

Service Excellence (Sponsored by Via Rail):
Oh Canada Eh? Dinner Show, Canmore
(Finalists: Phoenix House Bed and Breakfast, Stettler; Tourism Jasper – Jasper Visitor Information Centre)

Service Excellence (Oh Canada Eh? Dinner Show, Canmore)

Photo: L-R
Dr. Richard Starke - Minister, Tourism, Parks and Recreation
Pam Warburton - General Manager, Cornerstone Theatre
Ryan Robutka - Senior Manager, Sales & Marketing Americas, Via Rail Canada Inc (award sponsor)

Sustainable Tourism (Sponsored by Parks Canada):
Sinister 7 Ultra, Blairmore
(Finalists: Calgary Tower; Jasper Dark Sky Preserve)

Sustainable Tourism (Sinister 7 Ultra, Blairmore)

Photo: L-R
Dr. Richard Starke - Minister, Tourism, Parks and Recreation
Brian Gallant - Owner, Full Moon Adventure Company
Pat Thomsen - Mountain Parks, Executive Director, Parks Canada

Tourism Community of the Year (Sponsored by Alberta Hotel & Lodging Association):
Drumheller
(Finalist: Red Deer 2013 Centennial)

Tourism Community of the Year (Drumheller)

Photo: L-R
Dr. Richard Starke - Minister, Tourism, Parks and Recreation
Christopher Curtis - Executive Director, Travel Drumheller
Perry Wilford - Chair of the Board of Directors, Alberta Hotel and Lodging Association

Tourism Media (Sponsored by Northlands): 
Jerry Kobalenko and Ryan Creary – “Land of Slope and Glory”, Holland Herald
(Finalists: Tammy Burns – “Behind the Scenes at Stampede”, Travelandescape.ca; David Tait – “Happy Travel Tales”, Travelindustrytoday.com)

Tourism Media (Jerry Kobalenko and Ryan Creary – “Land of Slope and Glory”, Holland Herald)

Photo: L-R
Dr. Richard Starke - Minister, Tourism, Parks and Recreation
Jerry Kobalenko - Writer              
Cathy Kiss - Vice President, Corporate Relations, Northlands

For backgrounders on the Alto winners and finalists, please visit: www.industry.travelalberta.com/alto

The 2013 Alto Awards Gala was sponsored by the Calgary Herald, the Edmonton Journal and Global Television in Edmonton and Calgary. 

Media Contact:
Roberta Macleod
Specialist, Communications
Travel Alberta403.648.1015
roberta.macleod@travelalberta.com