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Road Shows

2014 TRAVEL ALBERTA ROAD SHOWS A SUCCESS!

More than 400 tourism industry operators attended 13 Travel Alberta Road Shows throughout the province, April 3 – 15.

These tourism operators invested a half a day with us and found out first-hand the benefits of working together with Travel Alberta, Alberta Tourism, Parks & Recreation (TPR), and their local Destination Marketing Organization.
Updates were provided on:

99% of attendees indicated that they support Travel Alberta’s proposed marketing direction for 2014.

These Road Shows are part of an ongoing initiative from Travel Alberta and Tourism, Parks & Recreation to create compelling, authentic tourism experiences and collaborate with industry to meet the needs of visitors to our great province. 

We have organized these annual Road Shows throughout the province since 1999. They provide a valuable opportunity for Travel Alberta and Alberta Tourism, Parks and Recreation to connect face-to-face with industry operators, consortia groups, Destination Marketing Organizations and local municipal representatives in their own communities. The Road Shows also provide local Destination Marketing Organizations a chance to present to the operators and municipalities in their area.

These Road Shows are a great example of how Travel Alberta is working together with Alberta Tourism, Parks and Recreation and Alberta’s tourism operators as TEAM ALBERTA to grow tourism revenues.