DRAYTON VALLEY: Segmentation, Targeting and Positioning & The Evolution of Cooperative Marketing
Start Time: March 07, 2013 9:15 AM | End Time: March 07, 2013 2:30 PM
Event Type: Workshops
Hosted By: Travel Alberta
BRAZEAU County Office, EOC Room 7401 Twp Rd 494
Drayton Valley, Alberta T7A 1R1
Segmentation, Targeting & Positioning
Take a more targeted approach to your marketing. Profile who your customers are. Describe how your product is unique and learn how you can create an engaging experience for your customers. Examine the perception your customers have of your product and what you can do to change or reinforce that perception. With this information you’ll be able to interact with your customers in a more effective way that may result in more sales for you.
The Evolution of Cooperative Marketing
The essence of the Cooperative Marketing Program is to help Alberta’s tourism industry do more marketing. This session will highlight the core components for funding eligibility, ingredients for a great partnership, how to align with Travel Alberta, tracking and measuring return on investment (ROI), the application and evaluation process and more.