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CEO's Corner

Welcome to the new Industry.TravelAlberta.com, a new improved gateway to access everything you need to know about Travel Alberta and our programs.

More importantly for Alberta tourism industry operators, this is your first stop to connect with more than 375,000 travellers from around the world who we reach every month through all our consumer channels, including TravelAlberta.com.  This level of exposure would typically cost as much as $15,000 per month if you had to pay for the same quality of advertising.  But this powerful marketing tool is provided to Alberta’s tourism industry free of charge by Travel Alberta.

All you need to do is create an account in our new Alberta Tourism Information Service (ATIS).  It is a simple, one step process and only takes a couple of minutes.

With an ATIS account, you will have full control of what consumers see about you and how they see it.  You can change your business information, add travel offers, events & festivals listings, news releases, job postings and so much more.

This new website is the critical link that is so important to Travel Alberta’s mission to grow revenues with compelling invitations to experience Alberta. The only way we will succeed in our mission is if you put more heads in beds, hips through turnstiles, or customers in seats.

So have a good look around our new industry site and participate by signing up for an ATIS account.  And do remember to let us know what you think of your new marketing resource and your experience with how it helps you grow your business.

Bruce Okabe
Travel Alberta Team Member
Chief Executive Officer