Annual Report
Review Travel Alberta's annual performance and accomplishments for each fiscal year that ends March 31.
2010-11 Annual Report
2009-10 Annual Report
Business Plan
Travel Alberta updates annually the Corporation’s three-year business strategy that details our plan to fulfill our mission to grow tourism revenues with compelling invitations to experience Alberta, in accordance with the Travel Alberta Act.
2011 Business Plan
Corporate Scorecard
The Balanced Corporate Scorecard tracks Travel Alberta’s progress in achieving year-end objectives established to measure performance of strategic initiatives of the Business Plan.
2nd quarter 2011-12 Corporate Scorecard
2010-11 Corporate Scorecard
Directions Magazine
Directions magazine is published semi-annually to provide Alberta tourism industry operators with information about Travel Alberta programs and services.
Summer 2011 Edition
Spring 2011 Directions