Bruce Okabe
Chief Executive Officer
Richard Wong
Executive Director, Industry Relations
Phil Klassen
Executive Director, eMarketing
Don Boynton
Executive Director, Corporate Communications
Steve Thomas
Director, Finance & Administration
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Royce Chwin
Vice-President, Marketing
Noelle Aune
Executive Director, Public Relations, Media & Events
Shelley Grollmuss
Executive Director, North America
Wade Harper
Executive Director, International Marketing
Chris McNelly
Director, Human Resources |
Bruce Okabe's Bio
Bruce Okabe was appointed Chief Executive Officer of Travel Alberta in July, 2009 with the mandate to build and lead the new tourism marketing agency of the Government of Alberta.
Bruce came to Travel Alberta with an impressive track record of achievement at senior management levels in both the private and public sectors. Prior to his appointment, Bruce was Senior Vice President, Business Strategy Group at InterVISTAS, a leading Vancouver-based global transportation and tourism consulting firm.
Previously he was Deputy Minister of the Ministry of Tourism, Sport and the Arts for the Province of British Columbia between 2006 and 2008. In that capacity, he sat on the Board of Directors of Tourism British Columbia and the Canadian Tourism Commission.
Prior to joining the B.C. government, Okabe was Vice President, Strategic Solutions at TELUS Communications Inc., a leading Canadian telecommunications company, where he held a variety of other executive level positions in areas of marketing, business, consumer, strategy, retail distribution, outbound call centres and web development. He began his career in 1985 at BCTEL where he fulfilled various leadership roles.
Actively involved in the community, Bruce is a member of the Board of Directors of Heritage Park Society in Calgary and the Business Advisory Councils for both the Calgary and Edmonton International Airports. He has also served on the Boards of the 2009 World Police and Fire Games and the Whistler Blackcomb Foundation.
Bruce is a graduate of the Ivey Business School's Executive Development Program, the British Columbia Institute of Technology Marketing Management Program and is a recent graduate of the Institute of Corporate Directors Program at the Haskayne School of Business