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Marketing Toolbox


Alberta’s tourism brand is a strategic approach to driving awareness of the destination and defining a competitive position on the global stage. A strong brand, applied consistently, is the single most important component of an effective destination marketing strategy. It drives an emotional connection between sellers and customers. The brand is the foundation on which customer relationships are built. Learn more about bringing Alberta's tourism brand to life.

Know Your Customer

Understanding who our customers are and what they want in an Alberta vacation experiences is fundamental to our marketing success. The goal is to connect our brand and marketing campaigns to these customers, at work, at home and at play. Learn more.

Alberta Tourism Information Service

The Alberta Tourism Information Service (ATIS) is the provincial platform for digital tourism information on Alberta. As a self-service platform, Alberta Tourism Operators can promote their businesses via a number of online and offline marketing channels, including the new www.travelalberta.com coming later this winter - free of charge. Learn more about this exciting program and how your tourism business can benefit.

Learning Opportunities

Travel Alberta has many educational seminars, workshops, conferences, coaching and consulting services throughout the year. These programs are designed to help you become a more effective marketer and keep you on top of what’s happening in Alberta’s tourism industry. Learn more.