Our Brand Journey
A robust brand is the single most important asset for any destination. It drives an emotional connection between a seller and a potential traveller. It's the foundation on which the entire customer relationship is built. Learn more about Travel Alberta's tourism brand journey.
Know Your Customer
Understanding who our customers are and what they want in an Alberta vacation experiences is fundamental to our marketing success. The goal is to connect our brand and marketing campaigns to these customers, at work, at home and at play. Learn more.
Alberta Tourism Information Service
The Alberta Tourism Information Service (ATIS) is the provincial platform for digital tourism information on Alberta. As a self-service platform, Alberta Tourism Operators can promote their businesses via a number of online and offline marketing channels, including the new www.travelalberta.com coming later this winter - free of charge. Learn more about this exciting program and how your tourism business can benefit.
Learning Opportunities
Travel Alberta has many educational seminars, workshops, conferences, coaching and consulting services throughout the year. These programs are designed to help you become a more effective marketer and keep you on top of what’s happening in Alberta’s tourism industry. Learn more.