Overview
The Alberta Tourism Information Service (ATIS) is the provincial platform for digital tourism information on Alberta. As a self-service platform, Alberta Tourism Operators can promote their businesses via a number of online and offline marketing channels, including the new www.travelalberta.com website coming later this winter - free of charge.
History
The Alberta Tourism Information Service (ATIS) was created in 2011 in partnership with Tourism, Parks & Recreation and Travel Alberta to further increase the number and expenditure of visitors to Alberta. ATIS is the alignment of Tourism, Parks & Recreation Tourism Information System (TIS) and Travel Alberta Holiday Card program into a single unified platform.
The ATIS was developed to fill an identified need to market a comprehensive range of Alberta tourism product and destination information without limitations of geographical boundaries or financial resources of tourism operators, in a standardized and accessible manner.
The ATIS provides many benefits to both the travel industry and consumers. The ATIS enables the tourism industry to leverage Travel Alberta’s marketing efforts to promote their products throughout a number of online and offline marketing channels, free of charge.
Consumers' benefit from the proliferation of quality Alberta tourism operator content displayed on destination websites such as the new www.travelalberta.com website coming later this winter.
Tourism Operator Benefits
In today's world getting your product online is an essential part of running a successful tourism business.
Consumers around the world go online to find and research holiday destinations and to plan and book their travel. They use many different sources to achieve this ranging from travel reviews, online booking tools, travel planning websites and destination marketing websites. Therefore it is important for a tourism business to be in as many online places as possible in order to be in front of as many consumers as possible.
The Alberta Tourism Information Service provides Alberta Tourism Operators a number of benefits including:
- Improved exposure for Alberta tourism operators to millions of potential Alberta travellers
- Leverage the millions of dollars spent annually by Travel Alberta to promote Alberta as a tourism destination
- A single location where tourism operators can manage their business and product information
- As a self-service system, Tourism operators have full control over the information that is displayed about their businesses
Having a listing on the ATIS is an excellent way to promote your business to millions of Alberta travellers. It’s quick and easy to get a listing, click here get started.