remember to brand
In order to get the most out of the information presented in
this book, we ask that you are ready to come along with us
on our brand journey and make it relevant to your own area
or business. This will mean opening your mind to new ways
of thinking about your customers or your offering.
Your brand is expressed in everything that communicates
your offering to your audience – your name, your logo, the
colours you use, and the tone you speak in are all parts of
your brand. Staying on brand means using all of these tools
consistently and recognizably. If you do it successfully, your
audience will develop familiarity with your brand, and with
familiarity comes loyalty.
Each section outlines our thinking in each decision we’ve
made. We’ll also provide you with tools or worksheets that
will allow you to audit the decision-making process for
This is an exciting time.
We hope this book is an invaluable
resource for you as your business grows.
Download the workbook