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Learning Opportunities

Travel Alberta has many educational seminars, workshops, conferences, coaching and consulting services throughout the year. These programs are designed to help you become a more effective marketer and keep you on top of what’s happening in Alberta’s tourism industry.


Travel Alberta offers a series of interactive workshops that provide you with the tools to enrich your marketing skills, and focus your marketing efforts. Workshops are scheduled annually throughout the province, October through May. To book workshops for your community or region, Contact your Industry Development team member.

Current Modules

  • Building a Basic Marketing Plan
  • Marketing Communications
  • Media Relations 101: We Are Storytellers
  • Partnering, Packaging & Programming
  • The Evolution of Cooperative Marketing
  • Understanding Branding

New in 2014

  • Building Experiences for Your Best Customer
  • Marketing Experiences to Your Best Customer
  • Say Hello to Your Best Customer

For detailed course locations, schedules and updates click here.
Contact your Industry Development team member to schedule a workshop in your community or region.

Premier Learning Opportunities

The cost of these sessions is a modest $25 per person.
To be added to our monthly industry e-newsletter designed to keep you up to date on timely and relevant tourism marketing events sign up here.


Leading edge keynote speakers and industry experts deliver informative seminars on topics relevant to you and your business. Seminars provide you with an opportunity to share learning and network with your colleagues.  For detailed information please click here


Join us every second Wednesday of the month, November through March, for this social media educational series.  For detailed information please click here.

Conference and Road Shows

Travel Alberta hosts a number of events where we can connect with our peers and stakeholders to discuss trends, needs, ideas to celebrate our successes and learn from each other.


Recognize individuals and organizations committed to enriching Alberta’s tourism industry and who by their actions inspire others and demonstrate what can be achieved by working together. You are all encouraged to nominate your organizations in the various categories offered. Find Alto applications and more details.


October 19-21, 2014
This annual event is a key component of Travel Alberta’s strategy to become the pre-eminent tourism marketing agency in Canada. It provides more than 700 Alberta tourism industry operators with an opportunity to network, learn and celebrate individuals and organizations excelling in and enhancing our tourism industry together. This conference is the premier professional and personal development opportunity available anywhere in Alberta tourism. For more detailed information click here

road shows

April, 2014
Don’t miss this complimentary opportunity to connect with us face to face in round table discussions with industry operators, consortia groups and local municipal representatives. Join Travel Alberta as we share our upcoming strategic and marketing direction for 2014-17; Alberta Tourism, Parks and Recreation along with local destination marketing organizations will present updates on their current programs and services. The Road Shows are a great example of how Travel Alberta is working together with Alberta Tourism, Parks and Recreation and Alberta’s tourism operators as TEAM ALBERTA to grow tourism revenues. For more detailed information click here.