Travel Alberta has many educational seminars, workshops, conferences, coaching and consulting services throughout the year. These programs are designed to help you become a more effective marketer and keep you on top of what’s happening in Alberta’s tourism industry.
Speaker Series
Leading edge keynote speakers and industry experts deliver informative seminars on topics relevant to you and your business. Seminars are held traditionally in larger urban locations providing you with an opportunity to share learnings and network with your colleagues. For detailed information please click here.
To be added to our email list and receive information on upcoming seminars email: industryevents@travelalberta.com.
WORKSHOPS
Tourism Marketing Learning Series A series of interactive workshops, dedicated to providing you with the tools to enrich your tourism marketing skills, knowledge and abilities. Workshops are scheduled annually throughout the province (October through May).
Current Modules:
- Marketing Communications
- Media Relations: We are storytellers
- Online Marketing: Social Media Basics
- Partnering, Packaging & Programming
- Pricing Principles & Strategies
- Segmentation, Targeting & Positioning
- Tourism Marketing: Travel Alberta Model
New 2012/13:
- Understanding Branding
- What is EQ = Explorer Quotient? (fall 2013)
- The Evolution of Cooperative Marketing
For detailed course locations, schedules and updates
click here.
Contact your Industry Relations representative to schedule a workshop in your community or region.
CONFERENCES
Growing Rural Tourism Conference
April 8 - 10, 2013, Camrose
This ALTO Award winner for tourism excellence is a “MUST ATTEND” for rural tourism operators, municipal councillors, economic development officers, administrators and agricultural society representatives wanting to inspire and innovate. This conference delivers take-home information that you will find both valuable and applicable to your own rural tourism initiatives. It provides an opportunity for you to hear real-life success stories, renew and build friendships, share new ideas and have some fun. For more detailed information and registration: growingruraltourism.ca
Travel Alberta Industry Conference
October 27 - 29, 2013
Join Alberta’s leading travel professionals at the annual premier professional and personal development tourism conference. This information packed and entertaining program includes high-impact presentations, the opportunity to network, learn and celebrate individuals and organizations excelling in and enhancing our tourism industry. Mark your calendars now; you won’t want to miss the Best Meeting in Canada (2009) and the 2010 STAR Award winner for Best Conference in Canada! For more detailed information click here.