Get Engaged with Travel Alberta
Travel Alberta made big strides in engaging Alberta's tourism industry in 2010. We instituted quarterly meetings with DMOs with a common interest in Alberta's long-haul and international markets. Similar alignment meetings were also planned with the regional tourism marketing stakeholders from across Alberta.
One of Travel Alberta's key roles is to help expand and improve the market readiness and marketing capacity of Alberta's industry operators. Travel Alberta delivered 30 workshops across the province, including our first online webinar workshop, with more than 700 industry partners in attendance. Travel Alberta Open Houses were attended by 334 tourism industry representatives. These information sessions took place across the province in Red Deer, Camrose, Whitecourt, Grande Prairie, Peace River, Athabasca, Vermilion, Medicine Hat, Drumheller, Jasper, Lethbridge, Pincher Creek, Fort McMurray and Olds. Out of these sessions, 95 per cent of participants who completed evaluations agreed with the statement: "I support Travel Alberta's proposed marketing directions in 2011."
Complimentary Coaching & Consultation Services
Travel Alberta’s Industry Relations Team works with tourism businesses to create innovative, leading-edge marketing programs based on research, sound marketing principles and the needs of the tourism industry regions through consensus building, networking opportunities, decision making, problem solving, marketing and partnership development. Through one-on-one and group consultation, each Industry Relations team member works towards enhancing marketing efforts and improved business outcomes through providing community assessments, co-operative funding, marketing best practices and planning.
Building a Marketing Plan
Your Industry Relations team member is available to facilitate this process for your tourism business, community or consortium. Depending on the group, this process could take from three to six months.
Today, branding is one of the hottest topics amongst Destination Marketing Organizations. Many destinations are adopting branding strategies in an effort to differentiate themselves and to emotionally connect with potential tourists. Brands are almost always grass-root efforts that take time and patience. Travel Alberta is available to assist your community or partnership to define and develop your brand promise through structuring your brand development committee and facilitating workshops and consultation.
Industry Relations Contact Information
Think of our Industry Relations team as your foremost resource for marketing intelligence, education and information. We keep you up to date on industry best practices and leading edge marketing programs, including our newly streamlined Cooperative Marketing Program, and offer workshops we believe will be of value to you.
Northern Alberta & Edmonton
Director, North Region
Calgary/West Central Region
East Central/South-East Region
Director, South Region