Get Engaged with Travel Alberta
Travel Alberta made big strides in engaging Alberta's tourism industry in 2010. We instituted quarterly meetings with DMOs with a common interest in Alberta's long-haul and international markets. Similar alignment meetings were also planned with the regional tourism marketing stakeholders from across Alberta.
Market Readiness
One of Travel Alberta's key roles is to help expand and improve the market readiness and marketing capacity of Alberta's industry operators. Travel Alberta delivered 30 workshops across the province, including our first online webinar workshop, with more than 700 industry partners in attendance. Travel Alberta Open Houses were attended by 334 tourism industry representatives. These information sessions took place across the province in Red Deer, Camrose, Whitecourt, Grande Prairie, Peace River, Athabasca, Vermilion, Medicine Hat, Drumheller, Jasper, Lethbridge, Pincher Creek, Fort McMurray and Olds. Out of these sessions, 95 per cent of participants who completed evaluations agreed with the statement: "I support Travel Alberta's proposed marketing directions in 2011."
Coaching & Consultation Services
Travel Alberta’s Industry Relations Team works with tourism businesses to create innovative, leading-edge marketing programs based on research, sound marketing principles and the needs of the tourism industry regions through consensus building, networking opportunities, decision making, problem solving, marketing and partnership development. Through one-on-one and group consultation, each Industry Relations representative works towards enhancing marketing efforts and improved business outcomes through providing community assessments, co-operative funding, marketing best practices and planning.
Building a Marketing Plan
Your Industry Relations representative is available to facilitate this process for your tourism business, community or consortium. Depending on the group, this process could take from three to six months.
Branding
Today, branding is one of the hottest topics amongst Destination Marketing Organizations. Many destinations are adopting branding strategies in an effort to differentiate themselves and to emotionally connect with potential tourists. Brands are almost always grass-root efforts that take time and patience. Travel Alberta is available to assist your community or partnership to define and develop your brand promise through structuring your brand development committee and facilitating workshops and consultation.
Industry Relations Contact Information
Contact your Industry Relations representative to discuss your region(s) or business needs.
Calgary and Central Alberta
Lisa Lima
lisa.lima@travelalberta.com
p: 403-803-8956
c: 403-475-8710
Canadian Rockies
Cameron Spence
cameron.spence@travelalberta.com
p: 403.612.8397
Edmonton and Central Alberta
Don Wilson
don.wilson@travelalberta.com
p: 780.983.7424
Northern Alberta
Don Wilson
don.wilson@travelalberta.com
p: 780.983.7424
Southern Alberta
Marty Eberth
marty.eberth@travelalberta.com
p: 403.820.1700