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Working with Travel Alberta

MARKET READINESS

One of Travel Alberta's key roles is to help expand and improve the market readiness and marketing capacity of Alberta's industry operators. Travel Alberta delivered 82 workshops across the province, including our first dedicated online Webinar Wednesday workshop series, with viewership of more than 300 industry partners. Travel Alberta Road Shows were changed from fall to spring and attended by 577 tourism industry representatives. These information sessions took place across the province in Athabasca, Calgary, Canmore, Drumheller, Edmonton, Grande Prairie, Jasper, Lethbridge, Medicine Hat, Peace River, Pincher Creek, Red Deer, St. Paul and Wainwright. Out of these sessions, 95 per cent of participants who completed evaluations agreed with the statement: "I support Travel Alberta's proposed marketing directions in 2013.

COMPLIMENTARY COACHING & CONSULTATION SERVICES

Travel Alberta’s Industry Development Team works with tourism businesses to create innovative, leading-edge marketing programs based on research, sound marketing principles and the needs of the tourism industry regions through consensus building, networking opportunities, decision making, problem solving, marketing and partnership development. Through one-on-one and group consultation, each Industry Development team member works towards enhancing marketing efforts and improving business outcomes by providing community assessments and cooperative funding.

Building a Marketing Plan
Your Industry Development team member is available to facilitate this process for your tourism business, community or consortium. Depending on the group, this process could take from three to six months.

Branding
Today, branding is one of the hottest topics amongst Destination Marketing Organizations. Many destinations are adopting branding strategies in an effort to differentiate themselves and to emotionally connect with potential tourists. Brands are almost always grass-root efforts that take time and patience. Travel Alberta is available to assist your community or partnership to define and develop your brand promise through structuring your brand development committee and facilitating workshops and consultation.

COOPERATIVE EDUCATIONAL OPPORTUNITY

Don’t forget to explore this opportunity to partner with Travel Alberta on unique learning events. Ask your Industry Development team member for details.

INDUSTRY DEVELOPMENT KEY CONTACTS

Think of our Industry Development team as your foremost resource for marketing intelligence, education and information. We keep you up to date on industry best practices and leading edge marketing programs including our newly streamlined Cooperative Marketing program, and offer workshops that will be of value to you.

Calgary / West Central
Lisa Lima
403-803-8956
lisa.lima@travelalberta.com

Canadian Rockies
Cameron Spence
403-612-8397
cameron.spence@travelalberta.com

Cathie Orchin
403-760-1915
cathie.orchin@travelalberta.com

East Central / Southeast
Anastasia Martin-Stilwell
403-510-9755
anastasia.martin-stilwell@travelalberta.com

Edmonton / Director Northern Alberta
Brook Carpenter
403-648-1091
brook.carpenter@travelalberta.com

Northeast
Marianne McKee
780-689-7172
marianne.mckee@travelalberta.com

Northwest
Don Wilson
780-983-7424
don.wilson@travelalberta.com

South / Director Southern Alberta
Marty Eberth
403-820-1700
marty.eberth@travelalberta.com 

Director Regional Strategy
Colleen Reed
403-648-1084
colleen.reed@travelalberta.com

Vice President Industry Development
Shelley Grollmuss
780-784-0076
shelley.grollmuss@travelalberta.com

BUILDING COMMUNITY RELATIONSHIPS ACROSS THE PROVINCE

The VP of Community Relations is responsible for engaging tourism partners and developing alliances with industry groups, municipal governments, communities and community organizations. This forms the basis and the opportunity to develop a true TEAM ALBERTA approach to tourism with all facets of the industry working together to develop and grow the visitor experience across the province.

Vice President Community Relations
Wynn McLean
780-679-6770
wynn.mclean@travelalberta.com

CONNECTING WITH ALBERTA’S TOURISM LEADERS

An invitation to a Regional Round Table Forum is an opportunity to interact with Alberta’s rural tourism leaders and influencers. This event provides a platform that encourages collaboration and communication with Travel Alberta. The one day affair is hosted semi-annually and includes a half day of presentations, facilitation or education with open round table discussion on current and upcoming rural/regional topics.