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Government Resources

The table below quickly identifies what Travel Alberta can assist you with and what Alberta Tourism Parks and Recreation (TPR) can assist you with. For further TPR information and contact details, please scroll down.

Travel Alberta
  • Regional, National and International marketing to promote Alberta as a destination for tourists.
    • Alberta Brand
    • Travel Trade
    • Travel Media
    • Meetings, Conventions & Incentives Travel
    • Consumer campaigns
    • TravelAlberta.com
    • Online packaging
    • Online event listings
  • Alberta Tourism Information Service (ATIS)
  • Cooperative Marketing
  • Industry Development
  • Marketing Learning Opportunities
    • Travel Alberta Industry Conference
    • Workshops
    • Speaker Series
    • Industry.TravelAlberta.com
    • Webinars
  For more information and contact details,
  please click here.

Alberta Tourism Parks & Recreation (TPR)
  • Travel Alberta Contact & Distribution Centre
  • Visitor Information Centres (VICs)
  • Tourism Digital Assets Library
  • Highway Signage Program
  • Tourism Development
  • Tourism Research
  For more information and contact details,
  please click here.


Alberta Tourism, Parks and Recreation: Tourism Division

Alberta Tourism, Parks and Recreation's Tourism Division is led by the Assistant Deputy Minister and provides critical support infrastructure such as the Contact and Distribution Centre, 10 Visitor Information Centres, market research, as well as the Photo and Video Library.

Alberta Tourism, Parks and Recreation – Tourism Development

The Tourism Development branch of Alberta Tourism, Parks and Recreation supports the tourism industry by assisting with new tourism business/projects and enhancing existing operations. For information on Tourism Development please visit www.tpr.alberta.ca/tourism or email development@travelalberta.com.

Alberta Tourism, Parks and Recreation – Tourism Services

The Tourism Services branch of Alberta Tourism, Parks and Recreation supports tourism marketing by managing the Travel Alberta Contact Centre, Distribution Centre and Visitor Information Centres (VICs). The Tourism Services Branch is also responsible for the day-to-day operation of the Tourism Information System (TIS) which is a province-wide database of tourism listings. For information on Tourism Services please visit www.tpr.alberta.ca/tourism or call us at 780-427-4327.

Alberta Tourism, Parks and Recreation - Tourism Digital Assets Library

The Tourism Digital Assets library offers a variety of spectacular, print quality, high-resolution photographs and video footage of Alberta for use by travel trade, travel media and the tourism industry. Tourism Digital Assets Library and register now to take advantage of this free service!

Alberta Tourism, Parks and Recreation – Tourism Research

The Tourism Research branch of Alberta Tourism, Parks and Recreation supports tourism marketing by providing research and updates on Alberta's tourism industry. For current research information please click here. For other Tourism Research information and publications please visit tpr.alberta.ca/tourism/research/ or email kristy.hubscher@gov.ab.ca