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Our mission at Travel Alberta is to grow tourism revenue through compelling invitations to experience Alberta. The global marketing and sales plan is concentrated on the high-yield core markets of Canada, the United States, the United Kingdom, Germany, the Netherlands, Japan, Australia and China, as well as the transition markets of South Korea, Mexico, Brazil and India.

Our global marketing and sales teams provide expert knowledge and support to the local travel trade. We conduct media relations and promotional activities, launch consumer advertising and promotional campaigns, and maintain a strong presence at consumer and trade shows.