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Our mission at Travel Alberta is to grow tourism revenues with compelling invitations to visit Alberta. The global marketing and sales plan is concentrated on the high-yield core markets of Canada, the United States, the United Kingdom, Germany, the Netherlands, Australia, Japan, Mainland China and South Korea.

Our global marketing and sales teams provide expert knowledge and support to the local travel trade. We conduct media relations and promotional activities, launch consumer advertising and promotional campaigns, and maintain a strong presence at consumer and trade shows.