Look here for current research and updates on Alberta's tourism industry from the Tourism Research Branch of Alberta Tourism, Parks and Recreation. Have a question about tourism research? If you can't find the answer here, please e-mail firstname.lastname@example.org.
View other research publications produced by Alberta Tourism, Parks and Recreation.
Tourism Market Monitor
Keep a tab on Alberta's tourism industry with monthly updates on key indicator data:
- Accommodation occupancy rates and average daily room rates
- Air passenger enplanements and deplanements
- National Park visits
- Historic sites and museum attendance figures
- Employment in food and accommodation sector
- Restaurant receipts
- Highway traffic counts
If you would like to receive an email that informs you when the updated Market Monitor is available, please email email@example.com.
Tourism Industry Performance
Global Tourism Watch Reports
In partnership with the Canadian Tourism Commission and other provincial tourism agencies, Alberta Tourism Parks and Recreation initiated a Global Tourism Watch program to expand consumer-based intelligence in core markets. The overall objective of the program is to monitor awareness, travel intentions and other key market indicators for Canada and Alberta.
The summary reports are below.
Note: Summary reports will be posted as received.
Tourism, Parks and Recreation Research
Americans as International Travellers
Potential Demand for Rural Vacation Experiences in Alberta by Residents of Alberta (2012)
China Ski Study (2012)
Europe: Market Potential for Dutch Travellers to Visit Alberta (2008)
European Segmentation Studies (2008)
Other Research & Articles
Scan this section regularly for information on new research reports and interesting articles.
2012 Visitor Profiles
Economic impact analysis is used to determine the impacts of additional tourist spending primarily on employment, income(value-added) and government tax revenues in an economy.
Tourism Industry Sectors
Provincial and Regional
2010 Economic Impact
International Market Reports
Travel Alberta's Market Development Directors (MDDs) in foreign markets provide highlights of issues within their countries. If you would like to receive a copy of the most recent market updates for specific overseas markets - please contact Chandelle Meyer at Chandelle.Meyer@travelalberta.com