Look here for current research and updates on Alberta's tourism industry from the Tourism Research Branch of Alberta Tourism, Parks and Recreation. Have a question about tourism research? If you can't find the answer here, please e-mail email@example.com.
View other research publications produced by Alberta Tourism, Parks and Recreation.
Tourism Market Monitor
Keep a tab on Alberta's tourism industry with data on key indicators such as accommodations, historic sites, and restaurant receipts. Data is available for the past few years here.
If you would like to receive an email that informs you when the updated Market Monitor is available, please email firstname.lastname@example.org.
Tourism Industry Performance
Global Tourism Watch Reports
In partnership with the Canadian Tourism Commission and other provincial tourism agencies, Alberta Tourism Parks and Recreation initiated a Global Tourism Watch program to expand consumer-based intelligence in core markets. The overall objective of the program is to monitor awareness, travel intentions and other key market indicators for Canada and Alberta. The summary reports are below.
Tourism, Parks and Recreation Research
China Ski Study (2012)
Europe: Market Potential for Dutch Travellers to Visit Alberta (2008)
European Segmentation Studies (2008)
Other Research & Articles
Scan this section regularly for information on new research reports and interesting articles.
Understand the visitors who come to Alberta in these annual profiles by Tourism Destination Region (TDR).
2010 Visitor Profiles
Economic impact analysis is used to determine the impacts of additional tourist spending primarily on employment, income(value-added) and government tax revenues in an economy.
Tourism Industry Sectors
Provincial and Regional
2010 Economic Impact
International Market Reports
Travel Alberta's Market Development Directors (MDDs) in foreign markets provide highlights of issues within their countries. If you would like to receive a copy of the most recent market updates for specific overseas markets - please contact Chandelle Meyer at Chandelle.Meyer@travelalberta.com