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Alberta Stories Initiative

Our Alberta Stories initiative plays an important role in bringing Alberta’s tourism brand to life.

These documentary-style videos, shared from the perspective of the passionate enthusiast, showcase the true character and distinctive personalities at the core of Alberta’s tourism experiences and continue to deepen the connection we have with our audiences.

They are authentic accounts that showcase a great variety and diversity of Alberta activities and experiences and motivate sharing through traditional and social media channels.

These stories are meant to describe distinctive encounters a traveller might share or brag about. They could paint a vivid image of a region, show off a one-of-a-kind natural wonder or event, a thrilling tradition or even a fresh twist on a local delicacy.

We know our greatest resource for unique and entertaining Alberta Stories is you. As our eyes and ears, you know your regions best.

Phase One

The first phase of the Alberta Stories program saw the development of 15 new videos with the support of many industry partners with inspiring summer story ideas. These stories are all live on Travel Alberta`s YouTube channel.

Phase Two

The second phase of the Alberta Stories program saw the development of 6 new winter videos. These stories are also now live on Travel Alberta`s YouTube channel.

Phase Three

The third phase of the Alberta Stories program saw the filming of six videos throughout the 2013 summer season. These videos are now in production and will be released in Spring 2014.

Phase Four

Thank you to everyone who submitted winter experiences for consideration in this fourth phase of the Alberta Stories program. The filming of five new videos is underway!

Use Alberta Stories in your own marketing initiatives

You are welcome to use our Alberta Stories videos in your own marketing initiatives. Share the videos in your own social media channels, embed them from our YouTube Channel or use them on your own websites.

Including video in your digital content is an excellent way to increase visitor engagement and showcase Alberta experiences. Travel Alberta video assets are meant to be shared.

There are a number of ways to share:

  • Embed video in your website and e-newsletters
  • Add YouTube video links on your site
  • Post YouTube video to social media channels such as Facebook
  • Link from video on social media

View the step-by-step guide to embedding YouTube video.