In Alberta, you will find six distinct tourism destination regions (TDRs): Alberta Central; Alberta North; Alberta South; Calgary & Area; Canadian Rockies; Edmonton & Area.
The primary role of these six tourism destination regions is to provide marketing funding that will ultimately boost
tourism within their geographic region. Each of the region's marketing plans reflect the individual needs of their industry and demonstrate collaborative initiatives between destination marketing organizations and tourism operators.
Since June, Travel Alberta has been working with the six TDRs to consolidate co-operative marketing programs within Travel Alberta, effective April 1, 2012. The new consolidated co-operative marketing process is easy and consistent for all industry participants. For more information, please contact your regional consultant.
Current Regional Marketing Opportunities:
Click on your region below for help in funding your marketing campaign. We’re here to help you tell the world about the great Alberta experience your business has to offer.
Alberta Central | Alberta North | Alberta South | Calgary & Area | Canadian Rockies | Edmonton & Area