The mission of the Cooperative Marketing Investment Program is to increase the marketing capacity of our industry partners. Our strategy is to grow tourism revenues by investing in industry-led marketing partnerships that foster collaboration, drive return on investment and align with Travel Alberta’s business strategy. The Cooperative Marketing Investment Program supports our mission and strategy by assisting tourism operators; leveraging strategic partnerships and investing in cooperative marketing that generate tourism revenues. The program ensures access to cooperative funding for Alberta’s tourism industry. Cooperative marketing projects need to comply with the program guidelines to be considered by Travel Alberta.
New co-operative funding guidelines and application forms for projects seeking Travel Alberta co-op marketing funding April 1, 2014 through March 31, 2015 are now available for download below:
2014-2015 Cooperative Marketing Investment Program (Guidelines, Eligible Expenses & Partner Investments)
Application Form 2014-2015 - For Projects Requesting Up To $100,000 (.pdf) (.docx)
Application Form 2014-2015 - For Projects Requesting Over $100,000 (.pdf) (.docx)
Application Form 2014-2015 - Festivals & Events (.pdf) (.docx)
Application Form 2014-2015 - Asset Development (.pdf) (.docx)
Travel Alberta is now accepting and approving industry partnered applications for co-op funding for the 2014 - 2015 fiscal year. For more information please contact firstname.lastname@example.org. Please submit proposals to email@example.com or by fax to 403-648-1112.
Industry Development Contact Information
Contact your Industry Development team member to discuss your region(s) or business needs.
Calgary / West Central
East Central / Southeast
South / Director Southern Alberta