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Co-Operative Marketing Program

The mission of the Cooperative Marketing Investment Program is to increase the marketing capacity of our industry partners. Our strategy is to grow tourism revenues by investing in industry-led marketing partnerships that foster collaboration, drive return on investment and align with Travel Alberta’s business strategy. The Cooperative Marketing Investment Program supports our mission and strategy by assisting tourism operators; leveraging strategic partnerships and investing in cooperative marketing that generate tourism revenues. The program ensures access to cooperative funding for Alberta’s tourism industry. Cooperative marketing projects need to comply with the program guidelines to be considered by Travel Alberta.


New co-operative funding guidelines and application forms for projects seeking Travel Alberta co-op marketing funding April 1, 2014 through March 31, 2015 are now available for download below:

2014-2015 Cooperative Marketing Investment Program (Guidelines, Eligible Expenses & Partner Investments)

  • Application Form 2014-2015 - For Projects Requesting Up To $100,000 (.pdf) (.docx)
  • Application Form 2014-2015 - For Projects Requesting Over $100,000 (.pdf) (.docx)
  • Application Form 2014-2015 - Festivals & Events (.pdf) (.docx)
  • Application Form 2014-2015 - Asset Development (.pdf) (.docx)

Additional Requirements for Asset Development 
For projects with a photography, videography, and/or written content component, a License Agreement must be signed by the Supplier and must accompany the application at the time of submission.

When the project (photography, videography, written content & website design and development) is complete applicants are required to provide: 

  • Model releases and high resolution digital copies of the photographs/video footage that the applicant deems as the best shots and all b-roll footage
  • A copy of all written content developed
  • A link to the completed website

Additional information on Asset Development and templates are available to help you and your suppliers achieve maximum results and are available for download below: 

Travel Alberta is now accepting and approving industry partnered applications for co-op funding for the 2014 - 2015 fiscal year. For more information please contact cooperativemarketing@travelalberta.com. Please submit proposals to cooperativemarketing@travelalberta.com or by fax to 403-648-1112.

Industry Development Contact Information

Contact your Industry Development team member to discuss your region(s) or business needs.

Calgary / West Central
Lisa Lima

Canadian Rockies
Cameron Spence

Cathie Orchin

East Central / Southeast
Anastasia Martin-Stilwell

Don Wilson

South / Director Southern Alberta
Marty Eberth