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Travel Alberta

About Us

Economic Impact Industry Status

Travel Alberta is the tourism marketing agency of the Government of Alberta.

We are a team of youthfully spirited adventurers that lead in marketing Alberta’s authentic experiences in breathtaking landscapes at home and around the world.

Established on April 1, 2009 as a Crown corporation, we operate under the authority of the Travel Alberta Act and a Board of Directors accountable to the Minister of Culture and Tourism


  • Our Team
    About Travel Alberta

    Travel Alberta is the tourism marketing agency of the Government of Alberta.

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  • News
    History

    Travel Alberta has been on a remarkable journey. We’ve come a long way in a short time and transformed the way we connect the world to Alberta.

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  • our team
    Team

    Every Travel Alberta team member is an ambassador for Alberta. We are committed to living our brand and driving marketing excellence by embodying our team principles and corporate values.

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  • Business Strategy

    Travel Alberta has developed a strategy to grow tourism revenue to $10.3 billion by 2020 by directing our brand at high-potential markets.

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  • Rimrock Resort Hotel Banff Alberta
    corporate scorecard

    Travel Alberta measures and reports transparently through a corporate scorecard according to targets set within our strategic objectives and approved by Travel Alberta’s Board of Directors.

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  • Summer
    Annual Report

    Travel Alberta’s Annual Report provides a narrative and evaluation of performance indicators from objectives established in the previous fiscal year's Strategy.

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  • Winter
    Annual General Meeting

    This public meeting provides all of our stakeholders and the public an opportunity to learn more about Travel Alberta programs and services and the progress we are making to grow tourism revenues for Alberta.

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  • Bow Lake in the Canadian Rockies
    About Alberta's Tourism Industry

    Tourism is a complex industry involving many organizations, and we approach tourism development and marketing as Team Alberta.

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