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Alberta's Tourism Framework

Launched in October 2013 by the Minister of Alberta Tourism, Parks and Recreation (now the Ministry of Culture and Tourism), this pathway for growth and partnership between public and private sectors is focused on expanding existing tourism product and developing and marketing tourism experiences in all regions of Alberta.

The goal is to grow tourism in Alberta, providing sustainable economic benefits across the province.

Learn more about Alberta's Tourism Framework and how we - as Team Alberta - are growing this industry to $10 billion by 2020.

The following priorities are central to reaching this provincial goal:

Tourism Framework Priorities

1
Innovate and Develop
Create and enhance traveller-focused experiences around the province.
2
Accessibility
Improve direct air access to Alberta.
3
Marketing
Direct promotional efforts at high-potential markets.
4
Alignment
Enhance collaboration between all industry partners.
5
Research
Use sound research to drive decisions and measure results.