Menu
Travel Alberta

About Travel Alberta

WHO WE ARE

Travel Alberta is the tourism marketing agency of the Government of Alberta. Established on April 1, 2009 as a Crown corporation, we operate under authority of the Travel Alberta Act within the Ministry of Alberta Culture and Tourism.

WHAT WE DO

Our innovative team of youthfully spirited adventurers are leaders in marketing Alberta's authentic experiences in breathtaking landscapes at home and around the world

OUR MANDATE

The purposes of the Corporation are:

  • to market the tourism assets, attractions and opportunities present in Alberta in domestic, national and international markets;
  • to promote Alberta as a destination for tourists and other visitors; and
  • to assist Alberta’s tourism industry operators to market their products.

OUR STRATEGY

Mobilize Team Alberta to drive the visitor economy to more than $10 billion by 2020 by leveraging Alberta's tourism brand in targeted markets.

OUR VISION

To inspire the world to experience Alberta

OUR MISSION

To create economic value and prosperity with compelling invitations to explore Alberta

OUR FUNDING

Travel Alberta receives annual marketing funding from the Government of Alberta. 

STAY CONNECTED

Whether you're looking to share Alberta experiences or seeking information related to tourism news, resources, events and opportunities, reach out and connect with Travel Alberta. We look forward to hearing from you.