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Travel Alberta

Annual Travel Alberta Update

Tourism is big business in Alberta and a core industry in helping to diversify our provincial economy. Each year at the Travel Alberta Industry Conference, Travel Alberta’s Chief Executive Officer presents tourism highlights from the previous fiscal year and provides insight into the direction of the Crown corporation’s strategy for growth into 2022. Travel Alberta is a transparent, accountable and disciplined destination marketing and management organization. This public address provides Alberta’s tourism industry and other stakeholders an opportunity to learn more about Travel Alberta programs and services and the progress we are making as Team Alberta to grow tourism visitation and revenues for Alberta. 

Learn more about Travel Alberta's Industry Conference.