What is ATIS 2.0?
ATIS 2.0 is a free content marketing tool available to all Alberta tourism operators. Aimed at increasing a tourism business’s online exposure, ATIS is a powerful marketing tool that stores and manages Alberta tourism content in one single accessible platform. Content entered into ATIS is standardized and distributed to a number of digital properties, including Travel Alberta’s suite of websites and marketing channels, as well as a growing network of publishers, websites and apps that support tourism content.
To put it simply, ATIS is a powerful web tool to help Alberta tourism operators increase their digital exposure and connect with the digital channels that travellers use to plan their vacations.
How Can ATIS Benefit Me?
ATIS offers Alberta tourism operators an avenue to promote their business and increase their online exposure, while tourism marketing partners benefit by leveraging this source of up-to-date content that can be used to populate their web properties.
As an online marketing platform, ATIS 2.0 is a conduit between Alberta tourism businesses and content providers in order to reach, engage and drive revenues from today’s digitally connected traveller.
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Simple and Intuitive
ATIS 2.0 has a new, simple to navigate user interface that is intuitive and makes it easy to manage your online presence, allowing you to get back to what you do best – running your business.
Reach More Travellers Than Ever Before
We take the guesswork out of content distribution. Enter your event, business listing, article content and travel offers once into ATIS and your content will not only be used to populate Travel Alberta’s web channels, including www.travelalberta.com, but also other tourism marketing channels such as websites, travel apps and more, making it your one-stop shop to exponential exposure.
Reach a Global Audience
ATIS makes it easy to promote export ready travel experiences to international travellers by utilizing a language translation service, free of charge.
Use Insights to get Results
Real-time ATIS reports provide insights into how travellers find your business and interact with your content so you can reach more of the right travellers. Reports show how many lead referrals you received and from where, which travel offers are performing best, traveller demographics and more.