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Content Types Overview

The following is an overview of the different content types that are available for you to promote your business through ATIS. The more relevant content that you produce, the greater the potential for increased exposure for your business through Travel Alberta’s channels and ATIS distribution partners.

Each content type presents a unique opportunity to support the consumer in their vacation planning process, whether it’s helping to develop excitement and discovery through articles and listings, providing urgency on timing through events or helping consumers make purchasing decisions through offers. 

By utilizing as many content types as are relevant to your business, you can support a consumer’s mindset wherever they are in their purchasing decision. 

Listings

An ATIS listing is defined as information about an Alberta tourism product that is relevant to the leisure traveller. For most tourism products (excluding events) it is recommended that your first step after setting up your ATIS account is to create a listing. Depending on the product that you sell, you may be eligible to create multiple listings with different listing types (categories).

Examples of businesses that would only need one listing:
  • Hotel offering accommodation only (under the Accommodation category)
  • Restaurant (under the Food and Entertainment category)
  • Retail outlet (under the Attraction category)
  • Spa (under the Spa category)

Examples of businesses that may require multiple listings:

  • Ranch that offers accommodation and a horseback riding tour that can be booked separately would be eligible for two listings (Accommodation and Guided Tours categories).
  • Accommodation that offers an on-site restaurant (cannot be a chain restaurant) is eligible for two listings (Accommodations and Food & Entertainment categories).
  • An attraction that also runs a tour, an attached RV park and watercraft rental (Attraction, Guided Tours, Accommodation and Rental categories).

Additional listing categories include Natural Attraction (a look out, recreation area, park, trail mountain range, river, canyon or beach), Transportation and Visitor Service.

For a full list of categories visit Category Definitions.

Events

Events present an opportunity to attract visitation and provide a sense of urgency to travel within the event time-frame.

An ATIS event is defined as information about an Alberta tourism product that takes place as a single organized event or as a series of organized events over a short time period (not exceeding four months). Events typically have a strong spectator component as opposed to participatory. 

Events differ from listings in that an event is typically a special event that does not occur frequently throughout the year. Frequently occurring events may be better suited to a listing or an offer instead.

Consider adding your event as an offer if the event requires a long lead time in order to purchase tickets to the event (i.e., the event cannot accommodate walk-in traffic on most days/nights) or if there is a packaged component.

Offers

Once you have spurred the interest of a traveller through listings, events, photos and articles, offers are your invitation to travellers to come and experience your product. A well-developed offer can make all the difference in attracting travellers to your experience.

An ATIS offer is defined as pricing information about an Alberta Tourism product, or packaged group of products, which provide(s) a service to the leisure traveller. 

The price of the product, or group of products, may be a regular retail price or a discounted price.

General Offers Guidelines and Best Practices:

  • Packaging with other partners is a great way to increase your exposure to other areas within www.travelalberta.com. For example, if you are an attraction and you partner with an accommodation, your offer will appear within the Attraction section and the Accommodation section of the website.
  • “Value-adds” can be just as powerful as discounting. Look for interesting ways to fill need periods through value-adds that entice visitors to your business. Consider partnering with a local event in town and carry the theme of the event to your attraction.
  • Ensure your site lists the details of your offer and link your ATIS offer directly to that page on your website. Be sure to make your offer easy for customers to find.

Articles

Articles will help to increase your online exposure, highlight some of the unique aspects of your experience and tie experiences together with other’s in your area. Telling interesting stories in an authentic way can help to create excitement around your experience and connect to your potential visitors by giving them more reason to visit.

Note: If you upload an entire article into ATIS, you must own the distribution rights to this article. You are not required to own the distribution rights to an article if you are linking to a third-party site.

General Article Guidelines and Best Practices:

  • Articles are a great way to share recent blog posts you may have written.
  • Articles allow you to share related links. This will allow the reader to connect with other online content you would like to share.