RED DEER: Understanding Branding
Brands and branding have been around since the late 1800’s. So, why is it that brands now seem to have more importance surrounding them? In order to answer that, let’s take it back to the basics.
This workshop helps you understand what branding is, what it’s not, and the impact of a distinctive brand. You’ll discover the importance of perceptions, meeting expectations, and how to look at your own business as a brand. You’ll also learn how to leverage the Travel Alberta’s brand to create targeted and powerful messages.