Webinar Wednesday: Google Advertising – The Basics
Google advertising is one of the most cost effective ways a business can reach a targeted audience. In this webinar you’ll learn the basics of Google advertising and how to serve your ads to individuals searching for information on the internet as well
as when visiting niche websites.
This session focuses on the creation and management of a Google Adwords campaign. You’ll learn about the many different advertising options Google offers, how to set up a simple campaign, how to get the right people to see your ads, how to select to proper
keywords for your campaign, and the creation of the ads you’ll serve.
This webinar is designed for:
Anyone interested in learning how to advertise on Google as well as those with some Google advertising experience who are looking for a refresher and new techniques in optimizing their campaigns.
What you’ll learn:
An overview of the Google advertising platform and basic campaign creation.