RED DEER: MEDIA RELATIONS
Are you interested in leveraging the power of media & media relations efforts? If you own a tourism business in Red Deer or surrounding area and want to increase awareness of the unique experiences your business provides to visitors, this workshop is right for you!
This workshop covers the basics of travel media relations and how Travel Alberta can assist as a resource to support your media outreach efforts.
- Creating interesting and relevant story ideas
- Pitching key journalists your stories
- Media recruitment for special events, experiences or press trips
- Development of a press trip theme/itinerary
- Social media outreach, support and direction
- Writing, editing, critiquing, distribution of press materials
- Media material distribution
- How to maximize the opportunity of hosting media.
To secure your spot, please register by March 22, 2015