RED DEER: Successful Online Marketing
An introduction to online marketing providing you with the basic information you need to better understand this marketing medium. Online Marketing is the process of promoting your tourism experience on the internet; the advantage being that it does not require a huge budget to create an effective campaign. It is much more than buying ads online – it is how you communicate with your customers, and what your customers are saying about you online. It is about keeping your website effective and current, it is any kind of promotion your company does using the Internet.