Webinar Wednesday: Google Advertising – Next Steps
This webinar digs deeper into both campaign creation and audience targeting. Covering not only the 'how' of an advertising campaign, this session looks at the ‘why’ as we discuss advertising strategy, industry best practices and dissect a number of tourism
related case studies.
Tracking the success of an ad campaign is critical. This session also takes a closer look at campaign reporting and shows you how to use the data gathered to help your ads perform better.
This webinar is designed for:
Anyone with some previous Google Adwords experience, or who wants to learn a little more before diving in for themselves.
What you’ll learn:
How to jump start your Google advertising campaign and bring it to the next level with the use of analytics and strategy.
Google AdWords experience is recommended but not required. The Google Advertising Basics webinar also provides the experience required.