CALGARY: Partnering, Packaging & Programming
After working through this material you will be able to identify how and when partnering with other tourism industry operators will help you achieve marketing objectives.
You will learn how to build more effective packages and design programming to create fabulous experiences. With this information you will be able to take actions that may expand your customer base and increase your sales.
The material is organized into the following sections.
Partnerships: focuses on an effective way to expand your product offering and attract more customers.
Packaging: provides important how to, whether you develop packages yourself or with other tourism partners.
Programming: provides information about those special activities, events or programs that are designed to improve your customer’s experience.