Travel Alberta

Alto Awards

The Alto Awards recognize individuals and organizations committed to enriching Alberta’s tourism industry and who by their actions inspire others and demonstrate what can be achieved by working together. The Alto Awards will be presented in nine categories, and to the 2017 Alto Ambassador, at the Alto Awards gala, October 23, 2017, in conjunction with the 17th annual Travel Alberta Industry Conference in Banff, October 22-24, 2017. You are all encouraged to nominate your organizations in the various categories offered. 

Download the Applying for an Alto Award tutorial.

2017 Alto Ambassador Now Accepting Nominations

The Alto Ambassador Award recognizes an exceptional Albertan each year who has made an outstanding contribution to our tourism industry. Nominate one of your industry peers for the Alto Ambassador Award today! 

The deadline for nominations for the 2017 Alto Ambassador is June 2, 2017.

2016 Alto Ambassador

Jim Muir

Hotelier Jim Muir named Alberta’s 2016 Alto Ambassador

Sponsored by Calgary Airport Authority

Jim Muir, a 25-year leader in Alberta hotels and tourism, has been named Alberta’s 2016 Alto Ambassador. The honour is given annually to an exceptional Albertan who has made an outstanding contribution to the province’s tourism industry.

Read a full profile of Jim Muir