SHiFT Transforming Products to Experiences
There’s a shift taking place in how people want to experience the places they travel. They want engagement. They want local insights. They want to really connect with people and places. SHIFT is the only experiential travel training program of its kind in western Canada and Travel Alberta is excited to bring it to you.
SHIFT will engage you in understanding experiential travel and the opportunities, benefits, risks and investment required to succeed. SHIFT graduates will gain a competitive edge, creating experiences that align with the Alberta brand and give us more goosebump moments to tempt more travellers.
Whether you’re a tourism business that delivers experiences or an organization that supports tourism in your community or region, this new program from Travel Alberta will show you how to capitalize on what’s in your community to create a destination of choice for travellers.Click here for detailed program information and registration reimbursement guidelines.