EMPOWER CHOICE with Ryan Hanson
The greatest asset of your event is the guest. In a world where the everything is clambering for attention, do we design events to meet our guests’ needs and desires? Are we actively competing for and providing experiences worth having or boring our guests right back out the door? In this session, we will explore why it is critical to consider taking a risk and flipping the script of our everyday events considering real life examples that haven’t been afraid to break the mold and place the engaged guest at the center of the planning strategy. Together we’ll consider how to effectively utilize the audience to create value and how to use design to engage the audience.