Making the Most of Facebook with Media Strategist Amber Turnau
Join digital marketing professional Amber Turnau and learn from her years of experience developing Facebook content strategies that work. This session includes
Developing a content framework that aligns with business goals
How to package content to optimize performance
Establishing key performance indicators
Creating a distribution strategy that focuses on quality over quantity
You’ll also learn about the power of Facebook as a media platform including how to plan a Facebook ad buy and the ins and outs of campaign optimization. This session is a great complement to future webinars combining information on both content marketing and media buying.
This webinar is designed for beginners and those at an intermediate level who want to increase their understanding of Facebook content strategies and ad buying.
Cost: $30.00 CAD (plus GST)
Meet social media strategist Amber Turnau (a.k.a. @AmberTurnau www.Twitter.com/AmberTurnau)
mber is a marketing and communications professional with in-depth knowledge of digital and social media. She has more than 10 years of diverse experience and a passion for merging storytelling, technology and strategy that have led her to working in a variety of industries, including tourism, telecommunications and outdoor lifestyle.