Travel Alberta’s global marketing strategy is focused on sharing Alberta’s story with the world. We are invested in nine markets globally, including Canada, and activate this strategy through a multi-channelled approach.
By taking a strategic approach to market planning – while staying timely and relevant in each of the countries and regions served – we remain creative, innovative and responsive to the needs of our travellers.
Travel Alberta targets those countries and markets with the highest concentration and volume of high-potential travellers. Our goal is to inspire Albertans to keep travelling in Alberta while at the same time driving awareness of Alberta experiences in our long-haul and international markets.
We activate our marketing strategy through a multi-channelled approach in nine key markets around the world. Through consumer direct, travel trade, media relations, MICE (Meetings, Incentives, Conventions & Events) and digital and social marketing, we reach targeted, high-yield travellers in these key markets.
Travel Alberta takes a year-round approach to marketing activation in our two largest markets – Canada and the United States.Read More
Travel Alberta is active in seven overseas markets: the United Kingdom, Germany, the Netherlands, Australia, South Korea, Japan and Mainland China.Read More
We activate our marketing strategy through a multi-channeled approach to reach targeted, high-yield travellers in all our key markets.Read More
International visitors show great interest in the Alberta experience and often stay longer and spend more than a domestic visitor, bringing incremental revenue into the province.Read More