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Travel Alberta

Channel Distribution

Channel Distribution

Reaching our target traveller through multiple channels and business partnerships allows Travel Alberta to extend brand reach, improve efficiency and influence consumers in a variety of points on the path to purchase. Through consumer direct, travel trade, media relations and MICE business, we reach targeted, high-yield travellers in relevant ways within our key markets. Close to home, we drive awareness of Alberta experiences with (remember to breathe) direct to consumers and travel trade professionals. Overseas, we rely more readily on Destination Canada to lead with a strong Canada brand to support our destination awareness and product marketing activities.