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Stay connected with tourism-related news generated by Travel Alberta and our industry partners. This news page keeps Team Alberta updated, in touch and informed.

Top news stories of the week are collected and shared in our weekly Buzz industry e-newsletter. We also include various news stories from this page in our monthly Connections industry e-newsletter. 

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Marketing Fund Ensures Tourism Businesses Have Capacity to Succeed

There are amazing Alberta tourism stories in every corner of the province. How well you tell your story – and to whom – is a critical factor in helping your business thrive. That’s the philosophy behind Travel Alberta’s coop program, which provides support for Alberta’s tourism businesses to enhance their marketing... Read More »

Travel Alberta

Passion and Partnerships Key to Adventure Farm’s Healthy Harvest

It started out 60 years ago as a tree nursery and greenhouse. Today, Prairie Gardens and Adventure Farm is a family-friendly tourist destination that attracts 50,000 visitors a year. The journey has been one of passion and partnership, lifelong learning and innovation, and a business model that can only be described... Read More »

Travel Alberta

New Travel Planner Promotes Alberta’s Diverse Tourism Experiences

Travel Alberta continues to bring Alberta’s tourism brand to life with the rollout of the new 2016-18 edition of the Official Alberta Travel Planner. This signature Alberta publication is part of a suite of marketing sales tools that supports Alberta’s strategy of growing tourism revenues to exceed $10 billion by... Read More »

Travel Alberta

Government helps bring panda-mania to Calgary Zoo

The Alberta government is providing $10 million to help expand the Calgary Zoo, a move that will bring a family of pandas from China to Calgary in 2018. This significant investment from the Alberta Jobs Plan will help create jobs, enhance tourism and diversify our economy. The loan of the pandas is... Read More »

Government of Alberta

Introducing the Millennial Travel Program Partnership Opportunity

Millennials are the fastest-growing travel segment and make up one of the largest, most influential groups of travellers worldwide. Leading up to the celebration of Canada’s 150th year of Confederation in 2017, Destination Canada (DC) is launching the Millennial Travel Campaign to encourage Canadians aged 18-34 years to explore Canada... Read More »

Destination Canada