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Travel Alberta Named One of Alberta’s Most Innovative Organizations

Alberta Venture magazine has named Travel Alberta one of the province’s most innovative organizations in its annual list of top Alberta businesses.

In the 2016 Most Innovative Organizations List, the magazine lauds the Alberta Tourism Information Service (ATIS), saying, “It’s a big world out there, and Travel Alberta wants to connect even the smallest Albertan tourism operators with it.”

Engaging with today’s digitally connected travellers is difficult for even the savviest marketers. ATIS provides a free content marketing tool available to all Alberta tourism operators. Content entered into ATIS is standardized and distributed to a number of digital properties, including Travel Alberta’s suite of websites and marketing channels, as well as a growing network of publishers, websites and apps that support tourism content.

Simply put, this powerful web tool helps Alberta tourism operators increase their digital exposure and connect with the digital channels that travellers use to plan their vacations. Operators can sign in or register online.

Since 2012, the Most Innovative List has recognized businesses, non-profits, municipalities and others that are “setting the standard for innovation.” This year’s list includes the University of Calgary, TransAlta and Imperial Oil and other organizations.

You can read the full list, including Travel Alberta, on the Alberta Venture website.


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