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Global Tourism Watch reports

Stay on top of shifts in consumer attitudes and motivations with this annual research monitor. New reports have been added with 2013 data for the markets of:

  • Canada
  • France
  • India
  • Japan
  • Mexico
  • United States
Click here to view reports by market.

In partnership with the Canadian Tourism Commission and other provincial tourism agencies, Alberta Tourism, Parks and Recreation initiated this annual Global Tourism Watch program to expand consumer-based intelligence in core markets. The overall objective of the program is to monitor awareness, travel intentions and other key market indicators for Canada and Alberta.


For reports prior to 2013 for 11 international markets and Canada, please visit the Canadian Tourism Commission's website.
Alberta Tourism, Parks and Recreation