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Travel Alberta renews partnership with LA Kings

Travel Alberta will continue a partnership with the Los Angeles Kings into the 2014-15 hockey season.

“This relationship is the epitome of a great business and marketing partnership,” said Royce Chwin, Travel Alberta’s Chief Marketing Officer.  “We’re excited by the opportunity to further connect with Kings’ fans in new and innovative ways, and to show them just how incredible an Alberta vacation experience can be.”

“The LA Kings are beyond excited to not only renew its partnership with Travel Alberta but to extend the scope with truly innovative elements that promote vacationing in Alberta, year round,” said Luc Robitaille, President Business Operations, Los Angeles Kings. “Whether it’s Banff in the Summer time or Skoki Lodge in the Winter time, my wife and I always love the experience Alberta provides and we look forward to our fans having the opportunity to thoroughly enjoy their experience as well.”

Alberta, Canada will continue to be the “Preferred International Travel Destination of the LA Kings,” in addition to receiving in-arena signage, online exposure, in-market activations, an LA LIVE Plaza takeover, and marketing opportunities in and around the LA Kings Holiday Ice at LA LIVE.

This partnership presents a multitude of opportunities for Travel Alberta to connect directly with consumers in Southern California. 

More information on the Los Angeles Kings can be found at LAKings.com.

Travel Alberta