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The town of High River launches its new tourism brand "High River- Home of Heartland"

The Town of High River and the popular television series Heartland celebrated their longstanding relationship by officially launching the town's new title of "High River - Home of Heartland", at a special street party celebration this weekend.

Several Heartland cast members including Amber Marshall, Shaun Johnston, Michelle Morgan, Graham Wardle and new series regular Alisha Newton were on hand to celebrate the occasion. During the event, the set for the series' popular coffee shop, Maggie's Diner, a popular destination for fans was temporarily opened to the public for the first time ever.

"High River is proud to stand in for Heartland's fictitious town of Hudson," said Marilyn MacArthur, Manager of Business and Tourism Development. "Heartland has millions of fans around the world, and our visitors are always asking to see the locations where their favourite scenes were filmed. The 'High River - Home of Heartland' designation is a fabulous way to showcase our community to a global audience."

The Town of High River, located 30 minutes south of Calgary, has a long history of working with the film and television industry in Alberta, dating back to the earliest days of cinema. For the past six years, Heartland has been filmed in and around the High River area. In addition to the Heartland television series, the community has supported and served as set location for a number of other well-known Hollywood productions including, Superman 1 (1978) and 3 (1982), Unforgiven (1992) and Open Range (2003).

This spring, High River Business & Tourism Development produced a new tourist map that highlights the community's many film locations, brushes with celebrity icons and an intriguing list of famous people including author W.O. Mitchell, Calgary Stampede founder Guy Weadick and country music star George Canyon, who called High River home. The map is now available at the High River Visitor Information Centre.

"Announcing the 'High River - Home of Heartland' tourism brand is an exciting way to kick off our 2012 summer tourist season." said MacArthur, adding "Our Visitor Information Centre is open and we can't wait to show off the famous people and famous places around High River that make our community special."

Town of High River