March 2016 Tourism Snapshot from Destination Canada
The Tourism Snapshot provides a monthly and year-to-date update on key Destination Canada market visits to and from Canada, performance of competitors, and other tourism related statistics. Supporting statistical tables may also be viewed on our website at:
Key highlights from the March 2016 edition:
- In March 2016, Canada greeted nearly 935,000 overnight visitors from DC’s 11 international markets. This is up 23.8% relative to 2015 and represents the highest level of overnight arrivals since 2002. During the first quarter of 2016, overnight arrivals from DC’s 11 international markets rose 17.5% to 2.41 million visitors.
- In March 2016, overnight arrivals from DC’s 11 international markets recorded gains from all four world regions, including Latin America (+43.5%), the US (+27.1%), Europe (+12.1%) and Asia-Pacific (+1.7%).
- From January to March 2016, arrivals growth occurred from all DC regions with the US leading the way (+19.9%), followed by Latin America (+17.7%), Asia-Pacific (9.0%) and Europe (+8.0%).
- Overnight arrivals from the United States registered double-digit growth for the fifth consecutive month in March 2016 (+27.1%) with growth in arrivals by auto (+32.2%), air (+23.6%) and by other modes (+3.9%).