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Provincial Budget Confirms Funding, Shows Tourism Works for Alberta

Tourism’s importance to Alberta’s economy was demonstrated again when the Government of Alberta ratified the provincial budget on October 27. With its funding confirmed for the current 2015-16 fiscal year, Travel Alberta will continue implementing its marketing strategy, actions and activities throughout the province, Canada and the world.

“There is no doubt that tourism works for Alberta,” said Royce Chwin, President and CEO of Travel Alberta. “This budget provides the support needed to do what Travel Alberta does best – driving visitation and supporting industry throughout our province.”

A Crown corporation, Travel Alberta is the tourism marketing agency of the Alberta government, accountable to the Minister of Culture and Tourism. The 2015-16 Alberta Culture and Tourism budget provides opportunity for continued growth in cultural industries, support to community-based non-profit organizations and significant investments to expand Alberta’s tourism industry.

“Value-added petrochemical industries, agriculture and agrifood, tourism, software and technology, light and heavy manufacturing, the creative industries, and small business are all important latent strengths of our province, and should be pillars of the much more diversified, shock-resistant and prosperous economy we need to build,” said Alberta Finance Minister Joe Ceci.

Alberta Culture and Tourism’s budget is $329.6 million including operating and capital spending for this year. The budget provides $69.3 million for tourism marketing and development, including:

  • $54.4 million to support tourism marketing initiatives through Travel Alberta; and
  • $12.7 million in support of tourism development and investment attraction.

Looking ahead, 2016-17 and 2017-18 budget targets present approximately $69.6 million for tourism marketing and development. Travel Alberta’s allocation has not been confirmed.

Alberta currently receives more than 34 million person-visits each year, generating $8 billion in revenue, supporting job creation, economic diversification and prosperity. Team Alberta’s goal is to further expand an industry that is expected to generate more than $10 billion in economic activity by 2020.

“Tourism is a growing industry in Alberta, supporting 19,000 businesses and 127,000 jobs,” said Royce. “This is a cornerstone of our economy. It benefits every corner of this province and improves the well-being of all Albertans.”

More information on the 2015 budget can be found at alberta.ca/budget.

To learn more about Alberta Culture and Tourism, and its programs and initiatives, visit culturetourism.alberta.ca.



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