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Quebec Seduced by Canmore

La Petite Seduction TV Show

The marketing partnership of the Conseil de développement économique de l’Alberta (or CDÉA), Tourism Canmore Kananaskis, Town of Canmore, l’Association canadienne-française de l’Alberta (Canmore Chapter) and the Conseil scolaire FrancoSud introduced Canmore to French television viewers by seducing them! The goal of the popular Quebec TV program "La Petite Seduction" is to have the show’s celebrity guest, Frédérick De Granpré, fall in love with a community. Over 500 volunteers in Canmore easily did that with their activities.
It is estimated that one million viewers saw the episode in July 2014. Since then, visitors to TourismeAlberta.ca have increased 192% and requests for the francophone travel guide increased 476%.

Click on this link to view the short version of this episode: http://tourismealberta.ca

About the Conseil de développement économique de l'Alberta (CDÉA): The CDÉA supports initiatives in order to promote the value added of bilingualism and the development of French products and tourist packages. We strive to develop tourism strategies aiming to ensure the value added of the French language and to develop original tourist products, work in collaboration with neighbouring provinces on joint projects, collaborate with regional and provincial tourist organizations in order to create bilingual projects and raise awareness about them, promote and support francophone tourism companies, promote francophone tourist traffic in Alberta, and introduce French-speaking Alberta to Canada and the rest of the world.

Contact: Julie Fafard
403-802-0880 ext. 106
Julie.fafard@lecdea.ca

Conseil de développement économique de l'Alberta