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New Webinar on How to Prepare for the Chinese Traveller

Travel Alberta has created an online webinar called “Welcome to Alberta: Preparing for the Chinese Traveller.” Presented during a session at the 2015 Travel Alberta Industry Conference in Banff last month, the webinar provides an in-depth look at this important international market.

Over the past five years, China has rapidly emerged as a global leader in travel, surpassing the United States as the world’s largest outbound travel market. Rising incomes, currency appreciation, stable economic growth, expanding air access, and relaxed visa restrictions are all creating a substantial boom in Chinese outbound travel, with opportunities for Canada and Alberta.

Watch the webinar below to learn about the latest trends and market potential, and the initiatives Travel Alberta is undertaking in China to seize emerging opportunities. You will also gain insights about how Alberta’s tourism industry can differentiate itself in this competitive environment to better attract and serve the Chinese traveller.


Travel Alberta