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Directions Magazine - Fall 2012

The Fall 2012 edition of Directions magazine is now in the mail!

It is also available to view and download online.

In this edition, we feature the Honourable Christine Cusanelli, newly appointed as Minister of Tourism, Parks and Recreation for the Government of Alberta.

We have a discussion with Wynn McLean, Travel Alberta’s new Vice-President of Community Relations about building relationships with Alberta’s tourism industry.

We introduce you to our 2012 Alberta Tourism (Alto) Award Ambassador, Randy Bertrand, of Devon, and outline the detailed program for the Travel Alberta Industry Conference.

Also in this edition, we show examples of our tourism brand in action - inspiring more visitors from around the world to experience Alberta.

We outline our Visit Alberta Media Program, which is responsible for hosting 200 media visits last year, supporting more than 50 international broadcasts and online media productions, reaching more than 500 million viewers globally and garnering more than $244 million worth of earned media value for the province.

Travel Alberta