Travel Alberta Brings Google Trekker To Alberta
Travel Alberta has partnered with Google to bring Google Trekker to hiking trails and remote locations around the province.
“Google Trekker will provide extraordinary access to experiences and locations not previously mapped and therefore available online to travellers,” says Phil Klassen, Vice President of Marketing at Travel Alberta.
Until the end of September 2016, the Trekker will be travelling to places never captured before across Alberta, documenting each location to allow virtual access to Alberta’s breathtaking landscapes and authentic experiences through Google Maps.
Capturing Alberta’s breathtaking locations in 360 degrees
Google Trekker is a 40 lbs backpack equipped with 15 cameras that captures 360 degree images every two or three seconds. The Trekker is an added feature to Google Street View that has been used to provide virtual 360 degree access to historical and natural landmarks that were previously only accessible by foot.
Travel Alberta will be taking the Trekker to parts of Alberta that must be explored by foot. This includes locations throughout
- The Canadian Badlands
- Writing-on-Stone Provincial Park
- Head-Smashed-In Buffalo Jump
- Crowsnest Pass and Frank Slide
- Fossil-rich landscapes around Grande Prairie
- Northern forests and lakes in and around Slave Lake
The Trekker will also visit several Alberta Parks, and many trails and pathways in Alberta’s National Parks have already been trekked through a long-standing partnership between Google and Parks Canada. Further, Banff and Lake Louise Tourism has been working with Google in documenting locations using the Trekker around the Banff and Lake Louise area this summer.
Helping the world explore Alberta
Travel Alberta is focused on sharing our province’s breathtaking landscapes and authentic experiences. Hiking is one of the most popular activities in Alberta, and with the province’s infinite variety of landscapes can satisfy any hiker’s wanderlust.
Google Trekker ultimately helps encourage people interact and explore with their surroundings. This makes it a natural fit for Travel Alberta’s work to encourage Albertans and travellers around the world to Explore Alberta. Trekker images will help increase awareness of Alberta’s outdoor experiences and influence travellers in a variety of points on the path to purchase.
Simply put, this will make it easier for travellers worldwide to see for themselves the breathtaking wonders that we have to offer.
Once the images have been collected, Travel Alberta will return the Trekker and the image files to Google where the content is processed and in-time uploaded to Google Maps.
“We want to encourage Albertans and our visitors globally to explore new places and try new experiences,” said Klassen. “The addition of these new locations to Google Street View will give travellers a new perspective on experiences available in Alberta.”