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Alberta Tourism Growth Fuelled by Success Stories from Across the Province

At Travel Alberta, we see success happening in our tourism industry every day. It’s important to us to share stories about how the enterprising men and women working in the tourism industry are striving to increase visitation to our province with outstanding Alberta experiences.

Each month during 2016, Travel Alberta featured one such success story about an Alberta tourism business or organization. These inspiring stories demonstrate how innovation, risk-taking, and partnerships with other tourism businesses have led to impressive growth through the development of popular Alberta tourism experiences.

Researching topics for this series quickly proved that there are many more stories to tell, and we plan to continue this monthly feature into 2017 and beyond.

Here’s an overview of the 12 stories:

Fort McMurray Tourism Rises to Challenge

While many Albertans – and much of the world – think Fort McMurray is all about the oilsands, Fort McMurray Tourism (FMT) is diligently promoting awe-inspiring tourist adventures in the rugged northern playground of the Wood Buffalo region. Read more...

Reynolds-Alberta Museum Turns Motorcycle Ride Into A Roaring Success

The Reynolds-Alberta Museum had its very own “when you build it, they will come” moment last summer. In late August, the Wetaskiwin museum’s Motorcycle Ride to Reynolds attracted over 1,000 ride participants, plus more than 400 additional visitors, bumping up visitation rates for that day by 639 per cent. Read more...

Aspen Crossing is on the Express Track to Success

Trains have always been a big part of Jason Thornhill’s life. Canadian Pacific Railway tracks ran along his backyard when he was growing up on a farm near Mossleigh, Alberta. Today, Thornhill is the owner of Aspen Crossing, one of only two tourist train experiences in Alberta, and home to a successful garden centre, gift shop, restaurant and campground. Read more...

Sharing Wilderness Paradise with Visitors a Dream Business

Powered by perseverance, passion and an eye for promotion, Grand Rapids Wilderness Adventures delivers authentic backcountry experiences on Alberta’s remote Athabasca River. Read more...

Segway Tours Ride Wave of Popularity

River Valley Adventure Co. is steering its unique tourist experience in new directions. Read more about why commitment to customer service is the company’s core business strategy. Read more...

Natural Instinct for Success

From accidental zookeepers to award-winning Alberta tourism success, Discovery Wildlife Park is a testament to customer service and social media savvy. Read more...

Craft Distillery Blends History with Taste

Turner Valley’s Eau Claire Distillery is creating a stir not just for its spirits but also its hands-on visitor experience. Read more about how the owners of Eau Claire Distillery responded to early success. Read more...

Prairie Gardens is All About Growth

A relentless business model of adding attractions each year is cultivating new markets for a family farm turned agri-tourism sensation. Read more about Prairie Gardens and Adventure Farm's growth. Read more...

Rocking R Ranch Marries Rustic with Refined

An eye for diversification and commitment to local partnerships keeps business rocking at luxury cowboy guest ranch. Read more about how this tourism attraction increased visitor revenue. Read more...

Atlas Coal Mine Digs Deep for True Tales

A commitment to authentic storytelling and “mine-blowing” experiences has propelled Atlas Coal Mine to enviable heights of success. Read more about how this tourism attraction increased visitor revenue. Read more...

Canmore DMO Knows How to Go Beyond

From hidden gem to thriving destination, Canmore is well served by Canmore Business and Tourism, known for big thinking, hard work and daring collaborations. Read more...

Discover Banff Tours Stays Fresh by Taking Risks

From a humble idea to one of Banff’s largest tour operators, Discover Banff Tours models the power of partnership. Learn about its road to success in the first of a 12-part series. Read more...

You can read all 12 stories from 2016 on Travel Alberta’s industry website.

Be sure to sign up for our industry enewsletters Connections and Buzz to read each new story as it is published.


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