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New Record Peak Set for Overseas September Visits: Destination Canada

Positive news from Destination Canada’s most recent Tourism Snapshot. From the most recent data available, September 2016 matched September 2000 for the highest number of September international arrivals and set a new record peak for overseas September visits.

The Tourism Snapshot provides a monthly and year-to-date update on key Destination Canada market visits to and from Canada, performance of competitors, and other tourism related statistics.

Here are some of the key highlights from the September 2016 edition:

  • September 2016 matched September 2000 for the highest number of September international arrivals and set a new record peak for overseas September visits.
  • Increases in scheduled air capacity in September 2016 once again facilitated appreciable year-over-year gains in overnight arrivals from Destination Canada’s ten overseas markets (+15.8%), led by South Korea (+64.8%), Mexico (+25.1%), China (+23.3%), and United Kingdom (+21.0%).
  • September overnight arrivals from the United States grew 11.5% over September 2015, driven by increases across all three main categories of entry modes of transportation, with air arrivals (+22.3%) leading, followed by automobile (+7.7%) and other of modes of transportation (+4.9%), including trains, cruises and buses.
  • From January to September 2016, Canada welcomed 16.1 million overnight visitors, including 14.3 million from Destination Canada’s 11 international markets (+10.7%), thanks to increased arrivals from all key markets except Brazil (- 2.3%), as several of these markets posted exceptional performances over the first three quarters of 2016, most notably South Korea (+32.8%), China (+23.7%), Mexico (+18.6%), the United Kingdom (+15.7%) and Australia (+13.6%).
  • Year-to-date arrivals from the United States increased by 9.7%, representing almost 1 million additional overnight visitors relative to the first three quarters of 2015. Over half of these additional visitors entered Canada by air as air arrivals (+17.6%), outperforming both auto arrivals (+7.3%) and other modes of transportation (+1.4%).

Read the Tourism Snapshot – September 2016 in full. Supporting statistical tables are also available.

Destination Canada produces regular data, market intelligence and industry analysis to help businesses market to international travellers and grow Canada’s tourism industry. Check back regularly for reports published by Destination Canada. The reports are published on a pre-scheduled basis and are updated monthly, quarterly or annually depending on the report type.


Destination Canada