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Tourism Calgary and Calgary Hotel Association announce open-ended agreement

Tourism Calgary and the Calgary Hotel Association (CHA) have reached an open-ended agreement to effectively market Calgary and meet the diverse needs of the city’s tourism community. The agreement ensures predictable, sustainable funding critical for strategic multi-year sales and marketing planning. Greater alignment among Calgary’s key tourism stakeholders supports a unified strategy to grow Calgary’s $1.6 billion tourism industry, which employs one in 10 working Calgarians.

“This agreement is good for Calgary, for the thousands employed in tourism and hospitality and for the businesses who rely on tourism for their success,” said Tourism Calgary Board Chair, Rod McKay. “We are grateful for the passion and dedication to our tourism industry shown by the Tourism Calgary and CHA Boards of Directors, Mayor Naheed Nenshi and his staff and our partners at Travel Alberta throughout the development of this significant, open-ended agreement.”

“Our CHA members share our confidence that this partnership will deliver the greatest possible return-on-investment to contributing hotels,” said Past CHA Board Chair Dan McGowan. “This new direction will benefit the entire tourism community and The City of Calgary. By working together, this partnership will attract even more visitors to enjoy Calgary, contribute to its economy, and take part in our city’s emerging cultural story.”

Key elements of the agreement include:

• The agreement is open-ended signifying the desire of both Tourism Calgary and the CHA to enter into a long-term partnership.

• Base funding from the Calgary Hotel Association is increased from $2.4 million to $5 million annually.

• Increased CHA representation on the Tourism Calgary Board and a model of good governance surrounding Board Director selection and operations ensures continued transparent accountability.

Earlier this year, Calgary was recognized in the New York Times as the #17 place to visit in the world in 2014, the Calgary Sport Tourism Authority was awarded with the Canadian Sport Organization of the Year and SportBusiness International has ranked Calgary at #5 on their list of the world’s Ultimate Sports Cities. The Conference Board of Canada has forecast that Calgary will lead the nation’s major metropolitan centres in visitation and visitor spending growth in 2014. This new agreement will ensure Calgary’s tourism industry, led by Tourism Calgary, is able to capitalize on the city’s tourism momentum as it strives to achieve its 2020 goal of increasing tourism revenue to $2.3 Billion for the city.

The fundamental principles of the agreement have been unanimously approved by the Tourism Calgary and CHA Boards of Directors through a signed memorandum of understanding with remaining details of the agreement to be finalized in the coming weeks.

Tourism Calgary