What’s Your Alberta Story?
The third phase of Travel Alberta’s Alberta Stories initiative has begun! Once again we invite our partners around the province to share their stories with us. We know our greatest resource for unique and entertaining Alberta Stories is you. As our eyes and ears, you know your regions best.
The focus of this third phase of filming is on unique summer experiences. These stories are meant to describe distinctive encounters a traveller might share or brag about. Your story ideas could paint a vivid image of your region, show off a one-of-a-kind natural wonder or event, a thrilling tradition or even a fresh twist on a local delicacy.
Our Alberta Stories initiative plays an important role in bringing Alberta’s tourism brand to life. These stories showcase the true character and distinctive personalities at the core of Alberta’s tourism experience and continue to deepen the connection we have with our visitors. These documentary-style videos, shared from the perspective of the passionate enthusiast, showcase the true character and distinctive personalities at the core of Alberta’s tourism experiences and continue to deepen the connection we have with our audiences. They are authentic accounts that showcase a great variety and diversity of Alberta activities and experiences and motivate sharing through traditional and social media channels.
How will Alberta Stories be Selected?
As much as we’d love to tell every story that’s out there, we need to take a targeted approach. Ideas will be reviewed by a committee and each submission will be measured on several criteria:
• Story depth
• Relevance to our audience
• Local and global appeal
• Potential for sharing through social media and multiple channels
• Availability of existing video assets
If your idea is selected, you’ll benefit from enhanced exposure, links to the videos and an introduction to online conversations that they generate. You will also receive a hard drive with video assets that you can use for promotional purposes. And even if a story isn’t selected for phase three, it will remain part of an active catalogue, to be considered for future marketing projects and media pitches.
Even though our phase three focus is on summer, if you have a story for any other season, we’d love to hear about that too.
Submission deadline is April 12, 2013. Click here for submission form.
The first phase of the Alberta Stories program saw the development of 15 new videos with the support of many industry partners with inspiring summer story ideas.
A professional film crew will be travelling around Alberta throughout the remainder of this winter season creating our second phase of emotive, fun and inspiring videos.